Bilingual WordPress site for CTF/FCE’s Hear My Voice campaign, delivered ahead of a federal election. I set the structure and design, populated EN/FR content, produced companion social graphics and a short promo video.
Scope of work
- Selected the WordPress theme and required plugins.
- Defined layout, colour palette, typography, and overall look and feel aligned with CTF brand.
- Planned page structure and components for a bilingual site.
- Populated all pages in EN/FR (content provided by CTF).
- Designed the initial social media cards for the campaign.
- Produced a short campaign promo video for the site and social.
- Set accessibility basics (contrast, alt text patterns, focus states).
- Provided updates during the campaign.
Related projects
Quick facts
Client/Org:
Canadian Teachers’ Federation
(See more work for CTF)
Tools:
WordPress, Avada theme, light custom CSS, and WPML plugin for bilingual content.
Other WordPress site built while at CTF:
Bilingual WordPress/ Woocommerce site (Publications Catalogue)
