I designed and built a bilingual WordPress e‑store to replace a long, linear web form that had become difficult to navigate and maintain.
Scope of work
- Selected and configured the WordPress theme, WooCommerce framework, and required plugins to support a bilingual, scalable e‑commerce experience.
- Defined layout, colour palette, typography, and overall look and feel aligned with CTF brand.
- Planned page structure and components for a bilingual site.
- Populated all pages in EN/FR (content provided by CTF).
- Provided regular updates.
Outcome
The redesigned bilingual e‑store led to a dramatic rise in sales, demonstrating the impact of a clearer, more accessible shopping experience.
Other WordPress projects
Quick facts
Organization
Canadian Teachers’ Federation
(See more work for CTF)
Tool(s):
WordPress, Avada theme, WooCommerce, custom CSS, and WPML plugin for bilingual content.
Related asset(s)
Bilingual advocacy site
