So apparently GEO is a thing now

Decorative banner. A mosaic profile of a human face in earthy tones faces right, with streams of blue and white data fragments radiating outward. Text reads: Generative engine optimization

You know SEO: optimizing content so Google ranks it higher. GEO works the same way, but the audience is different.

GEO: Generative Engine Optimization
Optimizing your content so AI tools cite it when answering user questions.

Tools like ChatGPT, Perplexity, and Google AI Overviews are where more people are searching now: they don’t return ten links. They return one answer, citing two or three sources. If you’re not one of them, you don’t exist in that response.

AI-referred web traffic grew 527% year-over-year in early 2025. And nearly half of brands still have no GEO strategy. Early movers have the advantage.

How SEO and GEO compare

SEOGEO
GoalRank on GoogleGet cited by AI
FocusKeywords, backlinksClear claims, credible sources
Success metricClick-through rateBrand mentions in AI answers
Key platformGoogle SearchChatGPT, Perplexity, AI Overviews

The two aren’t in conflict. Strong SEO supports GEO. But GEO adds a layer SEO doesn’t cover.

What makes content GEO-friendly

  • Be specific and citable.
    “Email marketing returns $36 per $1 spent” is something an AI can quote. “Email marketing is very effective” is not.
  • Cite your sources.
    AI tools favour content backed by data and named references.
  • Structure clearly.
    Short paragraphs, headings, and FAQ sections help AI systems parse your content.
  • Build presence beyond your website.
    Reviews, third-party mentions, podcasts, and forums all feed into how AI tools perceive your authority.

Getting started

ChatGPT, Perplexity, and Google Gemini are the three leading AI search platforms as of Q1 2026. Search your organization in each one. What shows up and what doesn’t?

That gap is your starting point.

Go deeper